FIRST in tattoo parlors, bad-sitcom production and turning right on red lights, California has now taken the load in reduced tobacco use and lung cancer rates.
Studying data from 1988 through 1997, investigators from the Centers for Disease Control and Prevention found that the rate of lung and bronchial cancers fell 14 percent in California, compared to a 2 percent drop in other parts of the U.S.
In 1990, the Golden State launched a massive campaign-partly funded by a 25-cent increase in cigarette taxes-to reduce tobacco use. In 1999, cigarette consumption in California was measured at about 61 packs per capita. Nationwide, that figure stands at roughly 107 packs a person. What can you take from this? No, not just another reason to envy Californians, but more resounding evidence that you should rub out that butt.